Picture This Productions gets Confident with Bluefish444 Create 3D Ultra


A Case Study of the Bluefish444 Ultra Card in Action at PTP


Founded in 1999, Phoenix-based Picture This Productions Inc. (PTP) has been providing fully equipped professional production crews to major studios, broadcast networks, national television shows, advertising agencies and corporate clients, and is well versed in all facets of video production. 

Curtis Pair, Founder of PTP who also serves as Director of Photography and Post Production Supervisor, understands the entire process in the motion picture business. Because he is an editor himself, he truly understands what the editor will need in terms of footage created in the field, to accomplish the end goal; often he enjoys editing his own material. He conducts research, creates storyboards, test shots, example edits and various lighting schemes for each project to ensure the perfect harmony of creative artistry, technical mastery and the communication of the intended information. 

PTP previously used a different video card in its system but started looking for another solution when its previous card continually ‘disappeared’ from the system. While the other card could be used in multiple environments, that was not enough to compensate for the technical issues frequently experienced. PTP looked for other options in the marketplace, and upon the recommendation of several industry-leading creative professionals, invested in Bluefish444’s Create 3D Ultra.


“Using Red footage, even ultimately in a 1080 environment, can be taxing on a computer system to say the least. I like the fact that the Create 3D Ultra allows me to playback 12 bit NATIVE R3D files in real time in both Premiere and After Effects. The ability to take this signal and allow it to be used with virtually any monitor in HDSDI or HDMI is an added bonus. It’s awesome to have such a powerful scaling module built in! We’ve had to offer some projects in 720, and the scaler is terrific. On rare occasions, we’ve had to upconvert 720 footage to 1080 and the scaler made the final image look better than I thought possible. “ 
Curtis Pair



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